Why your marketing success in 2020 relies on using collaboration tools

Cassie McBlane
4 min readMar 2, 2020

As digital marketers, the way we work is something that often makes for great discussion when we’re out and about. Explaining our process around such a remote profession can be a challenge, faced with misconceptions, misunderstandings and a whole lot of questions.

Source: Unsplash Photo by Diego PH

As marketers, we’re problem solvers, collaborators and perfectionists — but working away from a traditional office setup only further amplifies this behaviour.

Working as part of a team — whether you’re paired up with Heather from finance or Don from sales — requires communication, transparency and understanding.

In the marketing field, this is probably even more of a must-have, and the ability to act on-demand in any location can also be added to that list.

We’re our own breed, really. We find ourselves thinking up strategic ideas at 3AM or drifting off at family lunches on a thought tangent about click-through rates.

We’re always switched on.

But with that behaviour comes the constant flow of feedback, the need to seek approval and an endless cycle of collaboration with peers.

When you’re working in the digital world, fine-tuning and combining all of these opinions into something tangible is the toughest part of all.

How do you relay all of this communication on a single idea or project in a way that can be reflected in the work you’re doing? How do you take those 3AM light bulbs and implement them realistically when those around you are probably having moments like this of their own?

This is where establishing and investing in online proofing tools and communication platforms are absolutely essential.

Ten years ago, you’d have relied only on email and a whole lot of notebooks with scribbles to get your messages across your team.

We still do some of this, but we’ve innovated, transcended and evolved as the marketing Gods that we are.

From real-time chat programs through to-do list-based software — our work has made the move to where it should be: somewhere fluid, agile and able to cope with proofing, amendments and feedback 24/7.

Cassie McBlane

SEO writing coach. Blogger. Mum to one. All-round creative.