Facebook Marketplace Changes eCommerce Game

It’s highly likely that you woke this morning to find the Messenger shortcut in the middle of your Facebook app completely eliminated, and instead replaced with a quirky-looking shop stand.

Enter Facebook Marketplace.

After claiming over 450 million users already currently sell and buy items across the platform, Facebook decided to finally jump on the bandwagon and listen to the overwhelming demands for an official function. With current ‘buy, swap, sell’ groups filling the gaps for users all across the globe, the Marketplace is a very welcomed feature that will literally change up small business trading on social media.

It’s a beautifully bold move made by the giant, and the jury is still out on what that will mean for platforms like eBay, Craigslist and Gumtree; we do know, however, it’s likely to become a core resource for traders spanning throughout virtually any industry.

What you really need to know

In a nutshell, the Marketplace will a create a thread via Messenger to connect you with the prospect buyer, after you’ve posted an advert for your item on the database.

By browsing through categories, sellers can narrow down their searches and find exactly what they’re after, or simply explore random bargains being put up. What’s most important, however, is the app’s function to show where these products are available, allowing buyers to hone in on what’s available around them.

And if you’re a seller, you’re able to easily optimise your listings to include titles, descriptions and attractive pictures of all your products. To top it off, all adverts can be viewed in one spot, so you can quickly glance over which posts are still active and which ones aren’t.

The fine print

Like everything, there’s still a few catches:

  • You must be over 18 years of age in Australia, U.K., U.S. and New Zealand to use the feature.
  • The social media giant will be utilising its own staff to ensure offensive posts are eliminated effectively, but just how they’ll do that or what is deemed to be offensive, is still not entirely clear.
  • Users can select what city they’d like to view in order to see what items are available around them, but can also expand their search to locations that aren’t in proximity to them.
  • The Messenger shortcut is still going to remain, for now, but Facebook have announced this will most likely change in the near future.

Either way, it’s a big deal for the eCommerce world and for small traders that are currently looking for an extra buck on the side of their full-time job. Not too shabby.

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Originally published at cassandramcblane.com on October 18, 2016.

Writer + mentor. Content marketing expert. SEO fangirl. All-round creative.

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