Let go of the pressure and unrealistic expectations.

A girl lays on the bed.
Photo by Kinga Cichewicz on Unsplash

What do we do when suddenly nothing inspires us? How do you get up and reach for the stars when you’re not sure what’s pushing you to climb for them? …

Your challenge: define perfection

Photo by Ian Schneider on Unsplash

When I think about how I became a writer, I think back to my childhood, and the things that made me who I was — what drove me and influenced my values. After all, that’s what makes us artists; we use our belief systems to create an image of ‘perfection’…

Let go of a year of discourse and manifest new beginnings.

Photo by Hannah Busing on Unsplash

I’m sure I’m not the first to remind you that 2020 was an absolute s@#! % fest. I won’t be the last, either. In fact, I’m pretty sure we’ll all be reminding our grandkids in due time, prefaced with the “Back in my day” introduction.

As a global society, we…

Fill your content pipeline with endlessly compelling topics

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Whether you’re a writer by nature, marketer by trade, or just like to create digital content, filling your pipeline is the biggest challenge of all. But that’s half the fun, right?

Hear me out.

Creating content doesn’t have to be the mind-numbingly, painful process that it’s often made out to…

There’s nothing more powerful than a mind filled with clarity.

A girl reads the first page of a book.
Photo by Annie Spratt on Unsplash

The thing about our ability to create thoughts is that this process never stops, especially when you’re a writer; it all becomes an endless cycle of turning words into reality.

We’re thinkers by nature, and that means we’re endless thinkers; the mind never sleeps. They’re always forming in your mind…

It’s time we understand that dangerous addictions go beyond drugs, gambling and alcohol.

Woman looks at her laptop in bed.
Photo by Victoria Heath on Unsplash

Addicted to scrolling on our devices; obsessed with diets that don’t have us feeling any better; in love with the rush that coffee gives us when we’re flat.

No matter the type of connection we have with habitual things in our lives, plenty of them are those we’ll never kick…

These three written traits are designed to convert

Man typing on Apple desktop computer.
Photo by Austin Distel on Unsplash

There are endless ways to improve your copy and infinity reasons why you should aim to. But it’s not all that easy — I’ve been there. …

From a natural perspective, engaging with ANY content online will always let you gain your own organic engagement> Because that's just how social interaction and the push-oull efffectworks. You engage > you're letting them know you exist > they're likely to check out what you're up to and all about.

And how to optimize it for success

Photo by Gift Habeshaw on Unsplash

Virginia Woolf probably had it right when she wrote A Room of One’s Own. The mind is truly able to spin magic without the environment to do so. …

Are the tech giants taking over journalism?

Laptop open to New York Times page on Facebook.
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

After Facebook recently made waves with the Australian media and Morrison Government, there’s a lot left unsaid about publishing on the social media platform.

Last week, the tech giant announced it is in the middle of creating a self-publishing platform titled ‘Super Follows’, designed to support creators’ journeys through self-publishing…

Cassie McBlane

Writer + mentor. Content marketing expert. SEO fangirl. All-round creative.

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