There are endless ways to improve your copy and infinity reasons why you should aim to. But it’s not all that easy — I’ve been there. I promise you this though: it is well worth the effort, and once you nail down your personal formula to sales copy masterpieces, you’ll earn more than you ever have before.
If you find your sales copy isn’t converting or you’re still trying to refine your craft, gradually making improvements in different areas of your technique will allow you to get the most out of it in the long run.
Your content is what…
When I think about how I became a writer, I think back to my childhood, and the things that made me who I was — what drove me and influenced my values. After all, that’s what makes us artists; we use our belief systems to create an image of ‘perfection’. And then we aim to reach it. As writers, this behavior is tenfold.
So, let me ask you this: when you create art (be it through words or strokes), how do you strive to meet perfection?
Hint: There’s only one right answer to this.
As you grow up, whether you…
I’m sure I’m not the first to remind you that 2020 was an absolute s@#! % fest. I won’t be the last, either. In fact, I’m pretty sure we’ll all be reminding our grandkids in due time, prefaced with the “Back in my day” introduction.
As a global society, we saw a pandemic on a scale most of the world hasn’t seen on such a united front. Despite the global hostilities, political unrest, and economic devastation, the world somewhat had to band together to tackle so much unknown that it threw the very best of us into a whirlwind.
Whether you’re a writer by nature, marketer by trade, or just like to create digital content, filling your pipeline is the biggest challenge of all. But that’s half the fun, right?
Hear me out.
Creating content doesn’t have to be the mind-numbingly, painful process that it’s often made out to be.
If you have an editorial calendar ready to go and laid out ahead of time, you’re more likely to smash it out of the park. Just like if you leave your gym gear on your dresser ready for your morning wake-up call, you’re more inclined to hit the treadmill…
The thing about our ability to create thoughts is that this process never stops, especially when you’re a writer; it all becomes an endless cycle of turning words into reality.
We’re thinkers by nature, and that means we’re endless thinkers; the mind never sleeps. They’re always forming in your mind, and sometimes that becomes a burden like you can’t always make sense of what you’re feeling, and it becomes a mass of tangles in what I like to call ‘your mental realm.’
That’s hard, especially when you go to bed and then you’re left pondering about all of those thoughts…
From a natural perspective, engaging with ANY content online will always let you gain your own organic engagement> Because that's just how social interaction and the push-oull efffectworks. You engage > you're letting them know you exist > they're likely to check out what you're up to and all about.
However, if you’re wondering whether or not reading more, clapping more, and commenting more could boost some of your numbers, my simple answer is: sure, it could!
Virginia Woolf probably had it right when she wrote A Room of One’s Own. The mind is truly able to spin magic without the environment to do so. And in a modern world where screens are the backdrops and our surroundings are mostly open-plan offices, there’s no wonder we often struggle to find inspiration to spark our creativity.
It’s not that the digital way of life has killed our ability to imagine a world outside of office walls, but there’s definitely a profound lack of cherishing one’s atmosphere and using it as fuel to craft something truly inspirational. …
After Facebook recently made waves with the Australian media and Morrison Government, there’s a lot left unsaid about publishing on the social media platform.
Last week, the tech giant announced it is in the middle of creating a self-publishing platform titled ‘Super Follows’, designed to support creators’ journeys through self-publishing on the web.
The platform will join forces with Facebook Pages to allow publishing throughout a number of formats, including live videos, photos, stories, multimedia designs, and more.
This week seems to have been a big one for a lot of us, but the business is where we can make it all happen.
BUT BIG NEWS: I have finally launched a free email newsletter, dedicated to helping writers make more money by improving their art.
And with that said, here’s a sneak peek at what’s inside the first issue.
I’ve spoken to a range of niche content creators and digital gurus this week, covering off discussions on perfectionism, discomfort and empowerment.
How are you using these three elements to achieve your biggest goals? …
Ever swiped right on your favorite dating app and realized that you now have to face the music of meeting a stranger? Is there a chance that, at that moment, you thought, “Damn, I feel uncomfortable”? If online dating isn’t your jam, then I can bet my bottom dollar that you felt this way in your last job interview, too.
Damn, this is uncomfortable.
As humans, we’re social by nature and driven by reward and motivation. When the journey we’re embarking on becomes hard and motivation runs low, the reward feels out of reach. Likewise, when we do manage to…
Writer + mentor. Content marketing expert. SEO fangirl. All-round creative.